About The Roulet Group


The Roulet Group (Formerly Known as SER Media and Associates) was founded to leverage 30 years of alliances and relationships to build a more productive Media Ecosystem. Founder and Principal Scott Roulet brings 30 years of experience as a digital media professional and publishing veteran. His executive experience ranges from start-up to Fortune 500 companies. He has been a leading voice throughout the evolution of digital publishing and an advocate for the protection of copyright. With an extensive licensing background, Scott pioneered new models for monetizing published editorial, financial information, music and entertainment within the digital ecosystem. He led the development of strategic alliances with global companies including News International, AOL, Virgin and WPP. In 2008, he co-founded BBN Networks which was the first large-scale B2B digital advertising network. BBN was acquired by Madison Logic in February 2015. Upon the sale of BBN, The Roulet Group has been recruited by several media and technology companies to advise and execute strategies to build bridges between media, technology and marketing companies to create more valuable user experiences, while leveraging emerging commerce opportunities in the digital ecosystem.


The Roulet Group has offices in New York and Dallas. For more information, contact us at contact@roulet.co.

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