The Rewards of Blogging Should Inspire Publishers to Find a Way

The Rewards of Blogging Should Inspire Publishers to Find a Way

via The SIIA Blog A new social media marketing survey from Regalix shows that the tactic most used by B2B marketers to achieve their social media objectives is blogging and microblogging—79%. Yet, I get a sense that publishers aren’t blogging as much as they could. I just had a great talk with Scott Roulet of[…]

The Future of Private Exchanges

The Future of Private Exchanges

  via SIIA For an industry built on the basis of driving efficient advertising performance, it should be no surprise that programmatic buying represents nearly half the digital display advertising spend. The acceleration of buying and selling automation has exceeded even the most aggressive forecasts at more than $10 billion in 2014 in the US,[…]

BBN Co-Founders, Scott Roulet and Carr Davis Sponsor Nomi Network Gala

BBN Co-Founders, Scott Roulet and Carr Davis Sponsor Nomi Network Gala

via NYC Culture Style Nomi Network’s 4th Annual Gala and Awards Ceremony took place on May 7th at the New York Academy of Medicine, to further Nomi Network’s commitment to raise awareness about human trafficking and encourage attendees to take a stand against this global crisis. It paid tribute to Shannon Sedgwick Davis, CEO of[…]