via The SIIA Blog A new social media marketing survey from Regalix shows that the tactic most used by B2B marketers to achieve their social media objectives is blogging and microblogging—79%. Yet, I get a sense that publishers aren’t blogging as much as they could. I just had a great talk with Scott Roulet of[…]
Scott Roulet led a talk at the American Business Media’s 2011 Annual Conference this past week. The Presentation, Proving Advertising Effectiveness on B-to-B Sites, highlighted a 2011 study conducted by BBN Networks, which Roulet Co-Founded.