The Rewards of Blogging Should Inspire Publishers to Find a Way

via The SIIA Blog A new social media marketing survey from Regalix shows that the tactic most used by B2B marketers to achieve their social media objectives is blogging and microblogging—79%. Yet, I get a sense that publishers aren’t blogging as much as they could. I just had a great talk with Scott Roulet of[…]

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The Future of Private Exchanges

  via SIIA For an industry built on the basis of driving efficient advertising performance, it should be no surprise that programmatic buying represents nearly half the digital display advertising spend. The acceleration of buying and selling automation has exceeded even the most aggressive forecasts at more than $10 billion in 2014 in the US,[…]