via The SIIA Blog A new social media marketing survey from Regalix shows that the tactic most used by B2B marketers to achieve their social media objectives is blogging and microblogging—79%. Yet, I get a sense that publishers aren’t blogging as much as they could. I just had a great talk with Scott Roulet of[…]
via SIIA For an industry built on the basis of driving efficient advertising performance, it should be no surprise that programmatic buying represents nearly half the digital display advertising spend. The acceleration of buying and selling automation has exceeded even the most aggressive forecasts at more than $10 billion in 2014 in the US,[…]
Scott Roulet led a talk at the American Business Media’s 2011 Annual Conference this past week. The Presentation, Proving Advertising Effectiveness on B-to-B Sites, highlighted a 2011 study conducted by BBN Networks, which Roulet Co-Founded.