The Rewards of Blogging Should Inspire Publishers to Find a Way

via The SIIA Blog A new social media marketing survey from Regalix shows that the tactic most used by B2B marketers to achieve their social media objectives is blogging and microblogging—79%. Yet, I get a sense that publishers aren’t blogging as much as they could. I just had a great talk with Scott Roulet of[…]


Newly launched 24/7 Connect is designed to boost yield for publishers, drive better performance for advertisers

via Adage   Too often the world of online display advertising is described as a race to the bottom. With the recent launch of 24/7 Connect, WPP’s 24/7 Media is trying to at least slow that descent. 24/7 Connect’s goal is to make it easier for high-end advertisers and premium publishers to link up in[…]